Digital People

Red Tie Overview  |  Red Tie Quotation  |  Red Tie Templating  |  Case Studies  |  Book Red Tie Demo

line

Red Tie - HP Case Study

Red Tie Ltd was founded in 2006 to meet an increasing demand for a fast, simple and efficient web to print solution. The key is ease of use for all involved - customer, administrator and printer. Driving a design from the web to print within seconds, this is the fastest and most streamlined system on the market. There is no need for large files to be integrated. Pre-press and printed material is ready for delivery to clients within hours. Very high speed graphics on screen allow our clients to update and edit documents and unique features can add quotation, payment and database distribution elements to the solution.

The Red Tie solution works on three levels, to:
Open new business opportunities
Strengthen client relationships
Maximise profitability

In 2005, Suzuki UK were looking for a company who could deliver Aftersales marketing print material online according to Suzuki GB PLC corporate designs. Extending Suzuki’s corporate Aftersales material for regional dealerships had become a problem due to inadequate system support. Further investigations also revealed that many of Suzuki’s 200 dealerships had a negative attitude to after sales marketing.

The challenge was to re-engage the regional after sales force, and to ensure that after sales marketing materials were updated, relevant and accessible at every level. This meant finding a time-saving, uncomplicated, cost-effective marketing solution, and providing a busy dealership with sufficient incentive to revisit Aftersales marketing.

In conjunction with a design company, the corporate marketing team at Suzuki UK produced a series of up-to-date templates covering a wide range of marketing campaigns, from posters to flyers, stickers to event invitations. All the templates carried Suzuki’s corporate image and logo.

Red Tie then created a solution, which enabled Suzuki sales people, both at Head office and its 200 dealerships to:
Provide access to the after sales marketing material at any time using a password
Change basic information on the templates (e.g. dealer name, address, telephone number) to personalise the Aftersales marketing material
Obtain an online quote for the print stage and add a database to facilitate automatic mail-out
Proceed directly to payment, adding any relevant voucher codes (for any agreed discounts), either by requesting an invoice or by credit card

The revolutionary software means that the moment the material has been proofed and checked by the user, it is sent directly to queue at the printing press. Turnaround can be as little as 6 hours and no more than 48 hours depending on the volume required. This is a unique process which cuts out several stages usually required by more traditional methods of bringing marketing material to press. The software also allows the client to track the progress of the order.

An initial trial proved that Dealerships were interested in the new approach, and Suzuki has now made the software standard issue across all Dealerships (which have also received training on the system). Dealerships have reported initial gains in time saved, money spent and business won. In due course Suzuki hopes to provide solid proof that Aftersales Marketing can take up the spare capacity which exists in Dealership Workshops. Suzuki GB PLC is now poised to present the service Europe-wide, where password login can also determine language option required.